Advertising & Propaganda

Cult of Personality

When any so-called iconic figure is trying to do something that has never been done before, they use their image to the full extent to become well known and favored everywhere. With President Obama's first election, he became the countries first African American president. Before his campaign, he led a competitive and inspiring election that allured majority of the country into believing in him and wanting to make change by electing him. In doing so he used advertisements, mostly his posters such as this one that consisted of his face with the word "HOPE" written on the add to inflict that anything is achievable if he was the be elected as president. 

Bandwagon 

Bandwagon is used to persuade large groups of the public into believing and following a individual or group that will present themselves as the best. During President Obama's first campaign he was able to persuade majority of the citizens in America that he would offer the unthinking and change the unchangeable, giving people all the reason to jump on his bandwagon. 

Black and White

In life we are forced to make decisions that will either be beneficial to us, or decisions that are absolutely wrong and not beneficial. In the campaign that is often advertised on various television channels, being "Above the Influence" represents the black and white fallacy that we can either be strong avoid what is wrong or be weak and falter into doing what is wrong, in this case drugs. 

Dictate

By reading the advertised slogan, you can stop and think of all the times your forced to make a decision with no guidance that you either thought was wrong or right. The slogan simply tells you, if you know something is bad, just don’t do it, or follow who ever is doing it. Be strong and prevent yourself from falling victim to things that are not worth it.